What I've Been Working On
Social Campaign: Reframing Codecademy for Technical Certification
Goal: Show that Codecademy isn’t just about coding — we’re here for certifications in cybersecurity, cloud, and IT too.
My Role: Led the social activation strategy for the new certification prep courses, creating a campaign that announced the launch while sparking conversations about why certifications matter (and how to get started).
What I Did:
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Built a cross-platform content plan with announcement posts, video explainers, and carousels.
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Made human-centered videos answering real learner questions like “Are certs worth it?” — helping make a traditionally intimidating topic approachable.
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Tailored messaging for TikTok, Instagram, LinkedIn, and YouTube Shorts to fit each audience.
Why It Worked: Balanced credibility with approachability. Learners felt seen, engagement soared, and Codecademy earned a foothold in a new space — without losing its voice.
Video Content: Building Codecademy's Video Strategy
Goal: Make Codecademy feel alive on video (accessible, timely, and fun!) and meet learners where they scroll.
My Role: In 2023, I built Codecademy’s first social video strategy, handling everything from concepting and scripting to filming, editing, and publishing. I even became the face of some content while learning the mechanics of what works on each platform.
What I Did:
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Launched TikTok presence to over 1M impressions in one year with an 11.1% engagement rate.
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Created platform-native videos across TikTok, Instagram Reels, and YouTube Shorts.
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Experimented with educational explainers, mini tech history lessons, product announcements, and skits based on trends and audience insights.
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Built a nimble, scalable video process using Kapwing and CapCut.
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Linked video work to bigger campaigns and product priorities.
Why It Mattered: Turned Codecademy’s social presence from static to story-driven, giving the brand a consistent visual voice and new ways to connect with early-career learners.
Writing for Social: Voice, Value, and Real Connection
Goal: Use social copy and scripts to meet audiences with the right tone, help new learners feel less alone, and make research scroll-stopping.
My Role: Wrote social copy and video scripts across brand voices and platforms, from Instagram carousels for beginners to LinkedIn posts supporting major campaigns. Always keeping content clear, helpful, and human.
What I Did:
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Codecademy: Pitched and shaped Instagram carousels for self-taught learners — balancing clarity, empathy, and encouragement.
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Skillsoft: Supported research and product campaigns with executive-facing LinkedIn copy — professional, yet energetic.
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Wrote scripts for short-form videos on TikTok, YouTube Shorts, and Instagram Reels — educational, conversational, platform-native.
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Turned complex topics into sharp, accessible copy that drives engagement and shareability.
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Collaborated with product, content, and brand teams to bring campaigns to life.
Why It Mattered: Words shape the experience. These pieces built community, clarified brand voice, and drove impact — including a Skillsoft post that earned 16K+ engagements and Codecademy TikTok videos that reached 1M+ impressions in the first year.
