Hi! I'm Joanne!
Social Media Strategist & Video Content Creator
I help brands connect with people through social media content that feels genuine, looks native to each platform, and creates real conversations (especially about my tiny mic). Over the past 7 years, I’ve grown audiences by 600K+ followers and built video strategies from the ground up.
Building Community Through Authentic Content
I'm a social media strategist who believes the best content resonates. I love finding the human angle in any story, whether I'm explaining technical concepts on TikTok or crafting campaigns that help people feel seen.
​
Starting in journalism taught me to listen first and create second. Now, I bring that same curiosity to social strategy, video content, and community building.
Some highlights from my work:
-
​​Grew Codecademy's social audience by 600K+ followers across platforms
-
Created the company's first video strategy, reaching 1M+ impressions in year one
-
Generated 80M+ impressions through content that feels authentic to each platform
-
Now leading social for three brands while keeping each voice distinct and human​
What I Love Creating
Video Content & Strategy
I built Codecademy's first social video presence from scratch, by learning what resonates with learners as they scroll through TikTok and Instagram. The content felt native to each platform and drove 1M+ impressions with an 11.1% engagement rate in the first year.
Cross-Platform Campaigns
I create campaigns that feel cohesive across platforms while respecting what makes each one unique. Recent work includes a tech certification campaign that balances credibility with approachability, and trend-driven content that feels timely but not forced.
Thoughtful Social Growth
I focus on growing communities by understanding what matters to people, then creating content that starts real conversations. Over the years, this approach has helped me grow audiences by 600K+ followers and generate 80M+ impressions.
Let's Connect!
Got a project, collaboration, or just want to swap content ideas? I’d love to hear from you!